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Tips for Project Task Integration

• Penetrate awareness of your target audience by using an integrated marketing strategy. The more ways the public hears about you, the better your chances are for achieving brand recognition, credibility, and greater market share.
  
  
• Create a marketing plan to identify and capitalize on your strengths and opportunities. Your marketing strategies should take into account factors such as your strengths, weaknesses, external threats, target market analysis, marketing tools, and more.
  
  
• Make your business card and integral part of your company's branding. A lot of companies skimp on business card design, concept development, and printing; and that lackluster image is conveyed directly to prospective clients.
  
  
• Expand your thinking when deciding on marketing elements for you marketing strategy. Think beyond websites, brochure and business cards.  Open your mind to ideas like trade shows, professional conferences, direct mail, social networking, sponsoring contests and more.
  
  
• Increase response rates and interest from your prospects with a PURL campaign. Personalized URL Marketing is the technique of adding a web address as one of the response channels on a direct mail piece and following it up with highly targeted VIP landing pages.
  
  
• Reduce warehousing costs with print-on-demand. Instead of mass printing large quantities of your sales material and paying for storage and release, try utilizing a POD approach. You are sure to only print what you need when you need it.  You'll avoid warehousing fees.  And you'll reduce your environmental impact by not throwing away unused material.